Digital Marketing Institute comments:
The Digital Marketing Institute is the world’s leader in the field of digital marketing and operates the world’s most recognised and trusted training and certification programmes in digital. All programmes are mapped to the European Qualifications Framework.
The Digital Marketing Institute is bridging the divide between traditional academia and industry demands by setting the standard in digital education to provide alumni with demonstrable competencies which are highly relevant and sought after in the workforce today.
Through our industry based Syllabus Advisory Council and Subject Matter Experts, who are all practitioners in the field, our programmes are collaboratively designed and directly aligned with industry needs. This year, for the first time, digital competencies will be included on the European Competency Framework. Under the chairmanship of Dudley Dolan, who is also the current CEN (Comité Européen de Normalisation) Workshop chair, the Syllabus Advisory Council members provide input into role definitions for the emergent digital economy, and also promote the digital agenda for skills development to stimulate job growth.
Certification confirms competency – this is of paramount importance for individuals and employers who are the ultimate arbiter of skills. Competency enables performance and enhances opportunities. Achieving certification demonstrates professional development, commitment and motivation all of which are essential and desirable traits and are the differentiators in hiring choices.
Brought to life by our dynamic partners and their lecturers, the Professional Diploma in Digital Marketing continues to help individuals, companies and academic institutions to develop talented, knowledgeable and valuable workforces serving digital needs across a diverse array of local and international organisations and companies.